Senior Level Marketing Strategy, On Demand
The marketing mix most products use at launch might not be effective when trying to scale -- yet most companies stick with what’s worked in the past, or they want to change but don’t know where to start. That’s where I come in.
I’m an on-demand change agent. By setting ambitious but attainable objectives, supervising market research, modifying the business model (if needed), dialing in the value proposition, creating a step-by-step action plan, and training the team to be successful, I prevent the sales engine from over-revving in a low gear so it can steadily gain momentum in a higher gear.
If you build it, support it with a thorough marketing strategy that connects with customers and generates sales.
Enjoy senior level marketing counsel without the senior-level salary investment
Career mentorship, project guidance, and—when you need it—a collaborative sparring partner
Emerging trends, best practices, war stories, inspiration, insights and innovation
Thorough market research
Multi-channel sales strategies
By working with me, you will better know your customer, their needs, and why your company and products are best suited to solve their problems. Follow our plan, and you’ll embark on a steady path towards continued, scalable success.
My Clients and Experience
I work with small- to medium-size companies in the technology, media, and consumer products sectors, but my methodology can easily apply to just about any company with a product or service that’s coming to market or has launched but is under-performing.