When it comes to sales, many companies have no problem getting on the highway, but they soon find themselves in the slow lane while competitors pass them by. The problem isn’t always the product, it’s often a marketing strategy or a marketing team that isn’t built to properly scale.
That’s where I come in. I help companies between 5 and 250 employees (typically with sales between $1M and $50M) to be more efficient, more agile, and more strategic with their marketing—all the things a chief marketing officer (CMO) would do, without the expense of recruiting, hiring, and retaining someone for a full time role.
I will create a positive impact on your business from Day #1. Once I know where you’ve been, where you are, and where you want to go, I can help you set clear objectives to achieve short and long-term sales gains. After that, every client and every project takes a unique path to reach the same end: realization of these objectives.
Depending on the client size, timeline, budget, and objectives I can either be the marketing team, assemble a dream team of proven on-demand specialists, build an in-house team, or help the current team remove bottlenecks and improve efficiencies.
All aspects of the marketing mix will be explored:
Go-to market strategy
The proper mix of digital, social, PR, and traditional platforms
Sales force, distributor channels, online/direct marketing
Instead of providing a strategy and walking away, I help guide my clients through every step of the process, including goal setting, strategy, budgeting, planning, testing, implementation, metrics, and recalibration.
But enough about me, let’s talk about you. Schedule your free consultation today.