Here is a little more about my experience building businesses and brands:

Ableton

In early 2003, I wrote the world’s first book on Ableton Live and later that year joined the Berlin-based manufacturer as employee #25.

When I left Ableton, they had well over 150 employees (now over 300). I was the first hire in the US and quickly founded Ableton’s US office in New York City and led marketing, product evangelism, and sales efforts in the US and beyond.

In my eight years there, Ableton Live went from a relatively unknown application used by a few techno and experimental musicians to a mainstream application bundled with millions of products worldwide. Here’s a list of awards Ableton earned in my time there.

“Dave led Ableton’s US operations while I was Director of Direct Sales at Ableton’s headquarter in Berlin. His track record has been exceptionally strong in various aspects: In sales results under Dave’s tenure, Ableton’s US business grew by orders of magnitude, and considerably faster than Ableton’s worldwide business. Dave also took a leading role in shaping and pushing the Ableton brand, not only for the US market but globally. Also, he’s one of those rare guys who manage to combine hardcore professionalism on the one side with being an incredibly relaxed, nice and fun guy to have around.”
— Martin Fröhlich, Director of Direct Sales, Ableton
 

iZotope

In 2011, I joined iZotope in Cambridge, MA, as employee #23 and the VP of sales and marketing.

After five years, iZotope had more than quadrupled in size (revenue and employees), raised $12M in PE capital for a new hardware initiative, and had become one of the most recognized brands in audio software.

In 2013, iZotope received a Technical Emmy award for RX, now used as a standard tool in post production. RX was used in the creation of Lord of the Rings, Game of Thrones, Star Wars, and many other top movies, television shows, and other media.

Ozone, another iZotope award-winning product is one of the world’s most popular audio mastering applications. In 2016, I left iZotope, now 140+ employees strong and still growing, to start my own consulting and fractional CMO career.

“Dave is a creative, passionate marketer who is able to keep the business goals at hand while driving go-to-market objectives. He is a solid and experienced marketing and sales leader who brings passion and energy to the early stage environment, capable of communicating with boards, executives and all levels of the enterprise.”
— Michael Bayer, CFO, iZotope
 Just a few of Ableton's many Awards

Just a few of Ableton's many Awards

 
 iZotope's Emmy Award in 2013

iZotope's Emmy Award in 2013

 
“Dave was a key player in setting the strategic direction for the company and growing the company 4-fold in as many years. Dave drove many successful initiatives; revenue growth, strengthening of our brand, better engagement with our customers/community, and the development of a modern go-to-market capacity within the company. I would not hesitate to recommend Dave as a strategic partner and leader in the realm of Sales and Marketing.”
— Jonathan Bailey, CTO, iZotope
“I have had the great pleasure of working with Dave at iZotope, as he successfully transitioned and led the marketing team to be more focused on Inbound/content marketing practices. With his expertise in understanding iZotope’s customer base, each of the product line releases, he was able to guide his team in creating GTM plans with compelling content for every step of the customer’s buying journey. Dave is a true professional with a passion to succeed, as I experienced first hand when collaborating with him on roadmap planning, pricing strategies, product positioning, and other product-planning brainstorming activities.”
— Rob D'Amico Director, Pro Audio Market Solutions & Digital Business Development, Avid Technology

Client Work

Due to confidentiality and respect for my clients, I cannot publicly mention all the work I have done over the last several years. Here are a few select examples of clients I have worked for that I am able to discuss. If you would like to learn more about my work, schedule a call.


Pro Sound Effects

Pro Sound Effects releases world class sounds for motion picture, video games, and agencies. They partner with Oscar Award winners and other unknown legends of film and game audio. I cannot discuss specific numbers due to confidentiality but here is what their owner and founder says about my work there:

“Within one month of diving in, Dave helped me define a simple vision, establish clear organization-wide KPIs and coach my marketing and sales team to success both as individuals and as team members. Dave brings a truly unique, passionate and effective combination of executive growth-hacker and leadership coach. I feel fortunate to be working with him now and can’t wait to see how the bright future unfolds!”
— Douglas Price, President, Pro Sound Effects

Accusonus

In 2017, I worked with Accusonus, a leading innovator in audio technology to simplify their product offering, secure press coverage, develop artist content, influencer marketing, and create a marketing roadmap for their team. Their innovative source separation audio technology in Regroover and ERA audio repair tools are game changing tools for producers. They are continuing to grow and use my methods and also (unrelated to my work), recently licensed their audio repair technology to Adobe!

Stanton Moore Drum Academy

GRAMMY Award-winning musician and composer Stanton Moore is one of the most recognized funk and jazz drummers from the historic jazz capital: New Orleans. In 2017, I helped Stanton to relaunch his online education platform: Stanton Moore Drum Academy. We quickly doubled subscribers by using digital and content marketing tactics and also surveyed current and past subscribers to make better product decisions. Here is a product video overview my team created to promote the site:

This video shows what’s inside Stanton Moore Drum Academy (SMDA).

Other clients

I’ve lead many successful projects since 2016 to a great result and I am happy to do similar work for you:

  • 300% growth in organic traffic in 12-months time for a business/site established over 15 years ago

  • 5X growth in revenue by creating the right offers, campaigns and promotional strategies

  • 100% revenue growth for multiple software clients

  • Successful, sustainable and profitable Go-to-Market plan for multiple startup software companies

  • Sales team overhaul including new KPIs, comp plan, hiring a new sales director, and team restructuring

  • Developing actionable personas, buyer’s journey and go-to-market plan

  • Creating a top-down marketing strategy as well as hiring and training a new marketing team

Due to confidentiality and respect for my clients, I cannot publicly mention all the work I have done over the last several years. If you would like to learn more about I can help build your business and brand, schedule a call.