Looking to improve your storytelling? Recently at Digital Summit Seattle, I met up with Matthew Woodget, a storytelling specialist who has spent nearly 20 years pedaling technology stories at Intel, Microsoft, and in the agency world before striking out on his own. We watched a keynote by Microsoft’s Storyteller In Chief and both felt excited to see storytelling get its due. We had a great discussion about how to get storytelling right, the need for it in business, and the lack of awareness so many executives and business owners seem to have about its importance. Check out what Matthew has to say...
Life is always changing but some part of the reptilian brain craves consistency, and we are (sometimes unconsciously) creating habits that can have two undesired effects. First, we can become resistant to change as it feels like the uncomfortable enemy forcing us to do something less certain and predictable. Second, we become less conscious as our subconscious brain takes over and performs on autopilot, so we therefore inject less creativity and inspiration in stale repetitive projects or tasks.
Let’s face it, necessity is the mother of invention. Often products are brought to market after being created first by an enthusiastic inventor type who only considers marketing or selling after finishing the prototype.
As a customer, I love these kinds of products due to their innocent creation story--born from their creator’s passion for making the previously unthinkable achievable.
But marketing finished products can be far more challenging than marketing products born through Lean Startup methodology where the business model has been proven. That said, life happens and great products deserve great marketing. Here are a few ideas on how to market products made before marketing was invited to the party and possibly catapult them to success.