Your customers don’t only exist on social media, so it doesn’t make sense to focus the majority of your marketing energy on social media platforms.
Let’s face it, necessity is the mother of invention. Often products are brought to market after being created first by an enthusiastic inventor type who only considers marketing or selling after finishing the prototype.
As a customer, I love these kinds of products due to their innocent creation story--born from their creator’s passion for making the previously unthinkable achievable.
But marketing finished products can be far more challenging than marketing products born through Lean Startup methodology where the business model has been proven. That said, life happens and great products deserve great marketing. Here are a few ideas on how to market products made before marketing was invited to the party and possibly catapult them to success.