Product Management

How Design Sprints can inspire software innovation

How Design Sprints can inspire software innovation

“Innovation” must be the most overused word in any software product description or company brand aspiration, and yet we still put it at the top of our product wish list. But how do companies actually achieve the mythical i-word? Is there a process or approach that can fuel a team to take on a fresh customer-focused perspective and test the path along the way?

In part 3 of my interview with Alex Westner, we tackled how companies large and small are using Design Sprints to fail fast and learn. Let's see what Alex has to say about Design Sprints and collaboration... 

How Product Management and Marketing can collaborate to tell stories and align on KPIs

How Product Management and Marketing can collaborate to tell stories and align on KPIs

If you’ve worked with me, you know I’m a huge advocate for marketing and product management to remain in lockstep throughout the product conception, design, launch and even after the product is in the market. Thousands of decisions are made at each step in the go-to-market process and customers are often underrepresented.  In this article, Alex reminds me of the other view and that marketers could do well to ask more questions, get curious about the problem/solution and to align on measurements (KPIs).

In case you missed Part 1, and want to learn more about Alex Westner’s background and philosophy about building successful products, you can read it here: Do You Have A Product Or Do You Have A Business?