When it comes to gathering advice on digital advertising and maximizing customer funnels, I often lean on Rachel Lazar, founder of Lazar Marketing based in Seattle. Rachel’s agency is full of talented, data-driven, direct-response ninjas focused on growing sales and customer acquisition with trackable results. Here is an interview I did recently with Rachel to learn about how she is navigating the Digital Advertising Landscape in 2018…
“Innovation” must be the most overused word in any software product description or company brand aspiration, and yet we still put it at the top of our product wish list. But how do companies actually achieve the mythical i-word? Is there a process or approach that can fuel a team to take on a fresh customer-focused perspective and test the path along the way?
In part 3 of my interview with Alex Westner, we tackled how companies large and small are using Design Sprints to fail fast and learn. Let's see what Alex has to say about Design Sprints and collaboration...
If you’ve worked with me, you know I’m a huge advocate for marketing and product management to remain in lockstep throughout the product conception, design, launch and even after the product is in the market. Thousands of decisions are made at each step in the go-to-market process and customers are often underrepresented. In this article, Alex reminds me of the other view and that marketers could do well to ask more questions, get curious about the problem/solution and to align on measurements (KPIs).
In case you missed Part 1, and want to learn more about Alex Westner’s background and philosophy about building successful products, you can read it here: Do You Have A Product Or Do You Have A Business?
There's nothing like seeing your customer’s face light up when they have found your product or service makes their life a little better. But was it luck or was it your process? And what will you do next as competition heats up and you need to innovate? For this 3 part blog series, I sat down with my former colleague and current collaborator and strategic partner Alex Westner (iZotope, Cakewalk, Gibson alum) to discuss:
- Lean Canvas & Customer Development
- Product Management working with Marketing and Metrics
- How to win at Design Sprints & Innovation
Looking to improve your storytelling? Recently at Digital Summit Seattle, I met up with Matthew Woodget, a storytelling specialist who has spent nearly 20 years pedaling technology stories at Intel, Microsoft, and in the agency world before striking out on his own. We watched a keynote by Microsoft’s Storyteller In Chief and both felt excited to see storytelling get its due. We had a great discussion about how to get storytelling right, the need for it in business, and the lack of awareness so many executives and business owners seem to have about its importance. Check out what Matthew has to say...